11 Best AI Content Ideas for Marketers in 2024 [Revealed]

AI is transforming every industry it touches and those involved in the content space can rest easy because, for you, AI is opening up many new avenues for new ideas. 

Over the last few years, I’ve tested hundreds of AI tools with some turning out to be total duds while at the same time, finding new approaches that actually move the needle.

You know the feeling – sitting there, wanting to make something amazing, but the ideas just won’t come.

Most of us see it in our stats first. The clicks slow, comments get quieter, and that sinking feeling sets in as engagement numbers drop. 

Your once-popular posts don’t grab attention like they used to, and creating fresh content feels harder each day.

This is where AI content ideas for marketers can change the course of your content strategy.

Using AI content generation and smart analytics helps spark new ideas and shows you what your audience really wants. 

In fact, 61.4% of marketers have already started using AI to improve their content quality and output so it’s key that you are not left behind!

AI can spot patterns in your data and suggest different content ideas that can help bring those engagement numbers back up.

How Can AI Brainstorm New Content Ideas? 

With AI tools improving scarily fast, the sky is now the limit for what we can create as content creators.

If you’ve worked with any AI tools, you’ll know they’re great at coming up with fresh angles for your content.

Let me share what I learned after using these tools for the past year or so. 

AI looks at lots of data using its large-language models (LLMs) about what works in your niche and suggests ideas based on what your audience likes. 

I used to spend days planning content – now I map out a month’s worth of posts in just a couple of hours.

Here’s what you need to know about AI content tools:

• They save you hours of brainstorming time per week
• They spot trending topics you might miss
• They help create different types of content (blogs, social posts, emails)
• They give you data-backed suggestions, not just random ideas

Here are some popular tools you can try:

• ChatGPT for quick content brainstorming
• Claude for humanized writing
• Jasper for multiple content types with templates
• Perplexity AI for researching
• Midjourney for amazing, fast image generation

The best part? AI keeps learning and getting better every day thanks to its machine-learning capabilities.  

Each update brings new features that make content creation faster and more effective. 

I’ve learned that combining AI writing with my own experience and custom images or graphics gets the best results, especially from an engagement and SEO perspective. 

AI helps you to scale your content easily and offers useful insights, while I add quality and my unique brand voice.

It’s important to keep checking what works for your audience. 

AI can give you the ideas to get past writer’s block, but you pick which ones fit your brand best.

Why AI Matters for Marketers

Creating good content used to take a lot of time and money.

Before AI tools, I would spend hundreds each month on freelance writers, and the quality wasn’t always great. 

If I decided to write the content myself, then I would lose hours of my week to the process and have minimal output to show for it by week’s end. 

Now things are different.

Here’s why AI content ideas are changing the game for marketers:

• Cut content costs by 60-80% compared to hiring writers
• Create 10x more content in the same amount of time.
• Get consistent, high-quality output across all your content
• Stay up to date with trends without endless research

The numbers tell the story. 

Last month, I made 20 blog posts, and 4 email campaigns – all tasks that used to take all of my time during the week. 

Using AI helped me 10x my output and reduced the time taken on each article to only a few hours. 

As well as that, I started being able to easily spot what topics were trending and what my audience wanted to read.

With systems like Make.com, you can set up smart workflows that handle routine content tasks by themselves. 

This means you can focus on adding your personal touch to the content while AI handles the heavy lifting.

The best part? You’re not just saving money – you’re making better content. 

AI studies what works in your industry and helps you create posts your readers want to see. 

When you combine this with your own expertise, you get content that performs well and keeps people coming back.

11 Creative AI Content Ideas for Marketers

Looking for fresh content ideas? 

I’ve tested dozens of AI tools and picked out the most useful ways to use them in your marketing.

1. Brainstorming Keyword Topics With AI

Every blogger knows finding keywords that rank well is tough, but with AI this is no longer the case.

Here is the process, I like to use. 

First, ask your AI tool to generate 50+ keywords around your main niche or topic. 

Then, check which ones have good search traffic but low competition using tools like Ahrefs. 

This is not absolutely required anymore because topical authority is becoming more of an important ranking factor but can give you a good idea of what topics and keywords you can start with. 

Topical authority refers to how much content have you published around your chosen niche.

Google has stated that this is a key ranking factor of theirs and it makes sense if you think about it.

You can’t expect Google to rank your content high in the search engines if you only have 1 or 2 content pieces published about it. 

Expertise is key for Google for ranking and with not enough content, you are simply not seen as enough of an expert.

With AI, you can now find topics you would never have thought of, with many having great ranking potential.

Quick tips that work:

• Feed your best-performing posts into AI to get similar topic ideas
• Ask for seasonal content ideas 3 months ahead
• Use AI to turn one main niche into 10 different sub-topics or angles.
• Generate a list of information and transactional content such as how-to guides or product listicles your readers want

2. Personalized Email Campaigns

Want better open rates on your emails?

My emails used to get 5% open rates. 

After using AI to personalize them, I’m now getting way higher open rates with fewer emails ending up in the spam folder. 

Here’s what changed:

I switched to ConvertKit (Now called ‘Kit’) and started using their AI features to create better emails. 

The tool helps me write subject lines that actually reach inboxes instead of spam folders.

Some quick tips I found to work:

• Split your list into groups based on what they click
• Let AI write 5 different subject lines to split test what works.
• Send emails at the best time for each reader
• Create follow-up sequences based on what people read and how they interact with your emails.

A simple trick that worked for me was that I would use AI to write different versions of each email for different reader groups. 

New subscribers get basic tips, while long-time readers get advanced content. This small change allowed me to see a spike in my click-through rate.

The AI tools track which emails work best and suggest improvements for next time. It’s like having a smart assistant who knows exactly what your readers want.

3. Social Media Content Suggestions

You could spend countless hours each week trying to figure out what to post on social media and still hit the wrong mark with your audience. 

Now, it’s possible to use AI to help create months’ worth of content in a single afternoon, and it’s changed how you can manage your social channels completely.

Here’s my simple process:

• Ask AI for post ideas around my main topics
• Get caption variations that fit my brand’s style. 
• Check when my followers are most active
• Mix up content types (polls, stories, tips)

A useful trick I found is to put your best-performing posts into your AI tool and ask it to analyze them and spot what is working. 

I found that my audience likes and engages with quick tips and actionable steps – things I wouldn’t have focused on otherwise.

AI can help with the planning but I make sure each post has my touch. 

For example, when AI suggests a keyword about marketing tools, I add my real experience using them. 

This mix of AI ideas and personal insight keeps my content authentic and interesting.

4. Dynamic Video Scripts

Making videos used to be my biggest challenge. Without a proper script, my first YouTube videos turned into long, unfocused rambles that missed the mark with viewers.

AI helped me create clear, structured scripts that keep my videos on point:

Key things I learned:

• Break topics into 3-5 main points
• Start with a hook that grabs attention
• Add questions viewers ask most often
• Include clear calls to action at the end

Here’s what works for me: I ask AI for a basic script outline, then fill in my own examples and stories. This keeps my videos focused but still natural. 

A 10-minute video now stays at 10 minutes, and my points come across clearly.

You can also use AI to create your YouTube content plan by finding high-volume keywords and working them naturally into my scripts. This helps new viewers find my content. 

After each video, I look at which parts people watch most and use those insights for my next scripts.

5. Interactive Quizzes and Polls

Quizzes are a fantastic tool for market research and really getting a view into the minds of your customers.

Here’s a table showing what worked best for me:

Quiz Type	Purpose	Results
Skills Assessment	Find out what people need help with	Creates targeted email lists
Product Matcher	Help people find the right tools/services	Boosts sales with personal recommendations
Knowledge Test	Check what topics need more content	Shows gaps in your content plan
Preference Quiz	Learn what content style people like	Helps create better-fitting content

The smart part? AI helps write questions that get honest answers. 

For example, instead of asking “What’s your biggest marketing problem?” 

AI suggested, “Which of these tasks took up most of your time last week?”

The best survey tools I’ve tried include: 

• Typeform for professional looks
• Involve.me for easy setup
• Survey Monkey for detailed analytics

6. Repurposing Old Content With AI

I used to let my old blog posts sit and gather dust. Now you can use AI to give them new life in different formats. 

This simple change means I get 3 to 4 pieces of fresh content from each old post.

Key ways I repurpose content with AI:

• Turn long posts into short social clips
• Split how-to guides into email series
• Make infographics from statistics posts
• Create podcast scripts from popular articles
• Update old posts with new data and examples

A simple method I use is to ask AI to scan my old content and suggest which pieces could work in new formats. 

It spots things I might miss, like a list post that would make a great video tutorial.

7. SEO Keyword Suggestions

Finding good keywords used to give me headaches. I’d spend hours looking at data, get overwhelmed, and end up doing nothing. AI changed this completely – now I can plan a month’s worth of SEO content in one sitting.

My simple AI keyword process:

• Ask AI to list 50 topic ideas in my niche
• Get related long-tail keywords for each topic
• Sort them by search intent (Informational/Transactional/Review)
• Build topic clusters for better rankings

What I like to do is to get my AI tool to group similar keywords into topics creating a topical map that helps me build content that covers everything in my niche, which Google likes. 

For example, if I’m writing about “email marketing,” AI suggests related topics like “email list building,” “subject line tips,” and “email automation.”

I use tools like ChatGPT and Claude for quick keyword brainstorming, and Surfer SEO helps make sure my content hits all the right points. 

Feed your competitors’ top-ranking articles into these tools, and you’ll spot keyword patterns you might have missed.

Creating these clusters of related content that show Google I know my stuff and I have topical authority in my niche. 

Before AI, creating all the content you would need to be seen as an authority in your niche took forever but now with the speed that AI content creation gives you, it is much more realistic.

This approach has made my SEO planning much simpler and more effective.

[Image suggestion: Mind map showing keyword clusters with their relationships]

8. Chatbot Content Creation

Answering the same customer questions over and over can take up most of your day. 

This is where a purpose-trained AI chatbot can handle the basic questions while you focus on creating better content.

Key ways AI chatbots help your business:

• Answers basic questions 24/7
• Collects customer information
• Books appointments automatically
• Sends helpful resources
• Updates customers on orders
• Passes complex issues to me

A simple chatbot can start simple conversations with visitors, help them find what they need, and collect useful information. 

When someone asks about pricing, it sends them straight to the right package. If they want to book a call, it checks my calendar and sets it up.

The smart part is how it learns. Every conversation helps it get better at understanding what people want. 

You can check the chat logs each week to see what questions come up most often. This shows you what new content you should create for your website.

Best of all, it saves time for real conversations. When someone has a complex question, the chatbot passes them to me. 

This way, I spend my time on more important things instead of repeating basic things.

9. User-Generated Content Curation

Getting customers to share their stories about your brand is pure gold for marketing. But finding and organizing all that content used to take forever. 

AI makes this much simpler.

Ways AI can help you to manage user content:

• Find mentions of your brand across social media
• Pick out positive customer stories
• Sort reviews by themes and topics
• Track which sharing campaigns work best
• Spot common customer feedback patterns

AI can scan through comments, tags, and mentions with increasingly sharp efficiency to find great customer stories. 

For example, when someone posts about how they used one of my marketing tips, AI flags it so I can ask permission to share it.

With AI tools, you can also spot trends in what customers say. 

This shows what they like most about my content and what I could do better. 

When you share these real customer stories in my newsletters and social posts, you tend to get more likes and comments because people love to hear stories from other people in a similar position to them. 

10. AI Trend Analysis 

Looking for fresh ways to create marketing content? AI tools can spark new ideas and make your content planning smoother. Let me share what’s worked well in my content strategy.

• AI helps you:
  • Spot trends in real time by analyzing audience behavior
  • Create different content angles from one main idea
  • Track what resonates with your specific audience

Take Spotify’s smart approach to AI. They analyze millions of listening patterns to predict which songs will become hits and which artists are about to break through.

This data helps them build super-popular playlists like “Discover Weekly.”

Just like Spotify keeps users coming back with these personalized finds, you can use AI to spot what your audience wants next.

I recently used ChatGPT to analyze my blog posts about SEO. It showed me that readers loved detailed how-to guides but weren’t as interested in industry news. 

This led me to shift my focus to more practical, hands-on content.

AI can suggest topics based on what your target audience searches for online. 

For example, if you write about email marketing, it might show you that people want to learn about subject line tips or ways to grow their subscriber list.

11. Visual Content Ideas

Creating high-quality images and graphics for your content used to mean hiring designers or spending hours learning Photoshop. 

Now you can make professional-looking images in minutes with these easy-to-use tools.

Here’s some popular AI image tools anyone can use:

• Canva – Free, great for social media posts
• DALL-E 3 – Perfect for unique blog images
• Midjourney – Makes stunning marketing graphics
• Adobe Firefly – Safe for business use
• Craiyon – Free for quick image ideas

Start with Canva – it’s the easiest. I make social media graphics there in minutes using their AI features. 

Just type what you want, pick a style, and the tool does the rest. 

Need a header image for your blog? DALL-E 3, Leonardo or Midjourney can easily create one based on your description.

The best part? You don’t need design skills. These tools understand plain English. 

Just tell them what you want – “a friendly office scene with plants” or “a modern tech gadget on a desk” – and they’ll create it.

How to Put These AI Ideas Into Practice

Start small – pick one thing from this list that would help you most right now. 

When I began using AI tools, I focused on blog topics and keywords first. Once that worked well, I moved on to outlines,  then writing the actual content then on from there. 

Don’t overwhelm yourself and take it step by step.

Quick steps to get started today:

1. Pick one free tool (ChatGPT, Canva, Google Trends)
2. Try it for 15 minutes daily
3. Test the results with your audience
4. Keep what works, drop what doesn’t
5. Add another tool when ready

I learned that mixing AI suggestions with your own style works best. 

For example, I ask ChatGPT for keyword ideas, but I write the content in my own voice. 

Sometimes the AI suggests things that don’t fit my brand – that’s okay. Take what helps and leave the rest.

AI should work for you, not the other way around. If something feels off for your audience, trust your gut and adjust until it fits.

Conclusion: AI Tools Make Marketing Content Simple

Looking back at my content creation journey, the biggest change came from trying these AI tools. They turned tasks that took days into jobs I can finish in hours.

What made the biggest difference for me:

• Using ChatGPT for quick content ideas
• Making images with Midjourney’s AI features
• Letting chatbots handle basic questions
• Spotting trends with Google Trends
• Writing better emails with AI help

Start with one tool that fits your biggest need. 

Try it for some time. See what works. Add your own style. That’s how I found my groove with AI tools.

Ready to make your content creation easier? Pick one idea from this list and try it today. The tools are there – all you need to do is start.