The 7 Best Etsy SEO Tools in 2025: Supercharge Your Shop

Have you ever felt like you’re navigating a maze, blindfolded, trying to boost your Etsy shop’s visibility?

You’re not alone. As an Etsy seller myself, I’ve been there, done that, and got the T-shirt (literally, I sell T-shirts sometimes).

Without a doubt, Etsy is one of the leading E-commerce platforms and receives 462.1 million monthly visitors with Etsy sellers generating roughly $13.3 billion in 2022.

So I know what you’re thinking, how do I get in on the action?

Well without good SEO habits, I’m afraid you’re probably facing an uphill battle so investing in the right tools for the job can make all the difference.

Finding the right Etsy SEO tools can feel frustrating at the best of times with so many options, however, I’ve done the heavy lifting for you and have compiled what I think are some of the best

Imagine unlocking the full potential of your Etsy store with just a few clicks. Sounds like a dream, right? That’s exactly what these tools can do if used correctly.

In my opinion, they’re not just tools; they’re digital sidekicks that can help you get over the hump of making that first sale.

From hidden keyword treasures to secret shopper insights, these tools are the high-octane fuel your Etsy engine needs.

How Do Etsy SEO Tools Boost Your Shop’s Success?

Making sense of how to play the Etsy SEO game successfully can sometimes feel like trying to solve a Rubik’s Cube in the dark.

That’s where Etsy SEO tools come into play.

I like to think of search engine optimization as your guiding light. These search engines and tools don’t just sprinkle magic SEO dust over your listings; instantly giving them rankings and traffic to your listings.

They’re more like a trusty compass, pointing your products in the direction of eager buyers.

When I use tools like these for product research, keyword ideas, and competitor research in the past, I have gained crucial insider knowledge of what my potential customers are searching for as well as what the Etsy search algorithm is currently rewarding.

Additionally, you can use them to spy on your competition.

I love using some of the tools on this list to get insights and inspiration from my competitors.

Seeing what methods and strategies they are using and reverse engineering can give your shop the cutting edge it needs.

It’s like having a crystal ball that shows you which words to use, trends to follow, and niches to target. The result?

A noticeable increase in your Etsy shop’s visibility and, importantly, sales.

Used correctly, each of these tools can help turn your Etsy shop from just another random storefront into a buzzing marketplace that prints money.

11 Best Etsy SEO Tools Of 2025

Being successful with Etsy in 2025 means equipping yourself with the best SEO tools out there.

From keyword wizards to market trend trackers to spy tools, these 11 tools are the secret sauce for transforming your Etsy shop into a thriving online marketplace.

Let’s dive into the first of these tools:

1. Etsy Hunt

Etsy Hunt is a dynamic tool designed to enhance Etsy SEO and optimize Etsy listings. It boasts a vast database with over 48 million products, providing invaluable insights for sellers.

It boasts features like product research and keyword research tools, shop ranking analysis, and efficient management of Etsy reviews.

For me, its standout offering is the Chrome extension, which integrates seamlessly with Etsy, allowing sellers to access crucial data directly.

I think that this handy tool is great for anyone looking to gain a competitive edge in the Etsy marketplace, offering a user-friendly interface and a wealth of resources to improve shop visibility and sales.

Key Features:

• Vast Product Database: Access to over 48 million Etsy product listings for comprehensive market research.
• Keyword Research Tool: Discover top searches and tags, optimizing Etsy SEO for better visibility.
• Shop Ranking Analysis: Analyze top sellers’ strategies to outperform competitors.
• Etsy Reviews Management: Track and manage Etsy reviews efficiently with personalized templates.
• Chrome Extensions: Seamless integration with Etsy for real-time data access and analysis.
• Listing Optimization: Guidance on creating effective Etsy listings, including titles, tags, and pricing strategies.
• Additional Tools: Includes an Etsy fee calculator, quick view extension, and tags extension for enhanced selling experience.
• User-Friendly Interface: Simple, accessible interface for all Etsy sellers.

Pricing:

Etsy Hunt’s pricing hits the sweet spot for budget-friendly search engine optimization. The Free plan is a no-cost way to start using an Etsy keyword tool perfect for beginners.

For more in-depth features, the Basic plan at just $3.99 a month is a bargain. It’s ideal for those who need more than the basics but are still watching their budget.

And if you’re all in, the Pro plan at $19.99 a month (or $16 on the yearly plan) gives you the full suite of tools for serious search engine optimization on Etsy.

My advice? Start with Basic – it’s a great balance of features and cost.

2. Sale Samurai

I have used Sale Samurai for my Etsy shop in the past, and honestly, it’s a quality helper.

It’s one of the leading Etsy SEO tools out there, perfect for anyone struggling with keyword research. What I love about it is how it simplifies the whole process.

It’s not just another listing optimization tool; it’s like having a personal guide through the maze of Etsy SEO.

With Sale Samurai, I’ve uncovered keywords I never would have thought of, boosting my shop’s visibility big time.

It’s user-friendly too, which is a huge plus for someone like me who doesn’t want to get bogged down in technical stuff.

Key Features:

• Real Search Data: Provides insights from Etsy.
• Keyword Discovery: Uncovers high-traffic keywords.
• Search Volume Analysis: Analyzes keyword search volume.
• Long-tail Keywords: Generates targeted keyword suggestions.
• Optimization Simplified: Eases title and tag optimization.
• Chrome Extension: Integrates seamlessly with Etsy.
• Advanced Filtering: Offers detailed analytical capabilities.
• Downloadable Data: Enables export of search insights.
• Best Seller Monitoring: Provides market and trend insights.
• AI-Driven Research: Utilizes AI for precise keyword analysis.
• Competition Tracking: Aids in strategic business planning.
• One-Click Uploading: Supports efficient product listing management.

Pricing:

Sale Samurai offers budget-friendly pricing plans for its Etsy keyword tool, making search engine optimization accessible for all levels of Etsy sellers.

The Monthly plan, at $9.99, and the Yearly plan, at $99.99, both provide comprehensive access to features like a comprehensive keyword tool, listing data, real Etsy search volume, and tag suggestions.

Plus, there’s a 3-day free trial, allowing you to test the waters before committing. This makes Sale Samurai an attractive option for those seeking a cost-effective way to enhance their Etsy shop’s SEO.

3. Alura

Have you ever felt lost in the sea of Etsy shops, wondering how to make your store stand out?

Let me introduce you to Alura, a keyword explorer and SEO Etsy tool that’s a game-changer for shop owners like you and me.

Picture this: you’re armed with a keyword research tool, that not only helps you discover those golden keywords but also guides you in optimizing your listings for maximum visibility.

Alura is not just another tool; it’s a partner in your Etsy journey.

Whether you’re just starting or looking to scale your shop, Alura’s intuitive features are designed to propel your store to new heights.

Having the power to spy on successful Etsy shops, understand their strategies, and apply them to your store is the kind of edge that separates successful Etsy sellers from the rest.

That’s the kind of edge Alura offers.

Key Features:

• Keyword Explorer: Unveils high-demand, low-competition keywords.
• SEO Optimization: Enhances Etsy shop visibility.
• Product Research: Identifies winning product ideas.
• Shop Analyzer: Offers insights into competitors’ strategies.
• Listing Optimization: Improves listing effectiveness.
• Email Marketing: Engages customers post-purchase.
• Financial Tracking: Monitors profits and expenses.
• Social Media Automation: Streamlines online promotion.
• Privacy Policy Generator: Simplifies legal compliance.
• Fee Calculator: Assists in pricing strategy.

Pricing

Alura’s pricing is tailored for every Etsy seller, starting with a free basic plan ideal for initial keyword research. It’s a great Etsy SEO tool at no cost.

The Starter plan at $19.99/month offers extensive features, and the Professional plan at $29.99/month provides unlimited searches for serious growth. Additionally, by switching to an annual plan you can enjoy a 50% discount.

Plus, there’s a 7-day money-back guarantee, making it a risk-free investment to turbocharge your Etsy store to big success.

4. Erank

Navigating Etsy’s competitive landscape just got easier with Erank.

This tool is a game-changer for Etsy sellers, offering a wealth of long-tail keyword suggestions and insights into what customers are searching for.

It’s not just about getting your Etsy business noticed; it’s about understanding the nuances of Etsy SEO to drive real results.

With eRank, you’re equipped with the data and tools needed to refine your strategy and stand out in a crowded marketplace.

Whether you’re fine-tuning your existing Etsy shop or launching a new one, eRank provides the clarity and direction needed to succeed on Etsy.

Key Features:

• Keyword Insights: Offers long-tail keyword suggestions.
• Search Analysis: Tracks what customers are searching.
• Listing Audit: Provides detailed listing optimization tips.
• Market Trends: Identifies hot and trending products.
• Tag Reports: Analyzes tag effectiveness and usage.
• Competitor Tracking: Monitors top sellers and their strategies.
• Color Thesaurus: Enhances product descriptions with varied color terms.
• Profit Calculators: Assists in pricing and ROI calculations.
• SEO Guidance: Offers actionable SEO advice for listings.

Pricing

Erank’s pricing is a game-changer for Etsy sellers. Starting with a free version, it’s the perfect research tool for anyone.

If you’re ready to dive deeper, the Basic plan at $5.99/month offers ample seed keyword lookups.

For the pros, the $9.99 Pro and $29.99 Expert plans provide extensive tools and higher quotas, all with the flexibility of monthly billing and easy cancellation. Plus, the free trial lets you test the waters without any risk!

5. Marmalead

When I think of helpful tools for growing my e-commerce brand, Marmalead stands out as a robust Etsy keyword research tool, offering precise insights focused on keywords crucial for optimizing my shop.

Its strength lies in providing detailed keyword data, including search volume and competition levels, which directly informs my listing strategies.

It can suggest long-tail keywords, allowing me to target niche markets more effectively.

Marmalead is also great at analyzing and grading listings as well as offering clear, actionable advice tag ideas for improvement.

This direct approach to SEO, focused on real shopper data and trends, makes Marmalead a valuable tool for any Etsy seller serious about boosting their store’s visibility and sales.

Key Features:

• Detailed Keyword Data: Provides search volume and competition levels.
• Long-Tail Suggestions: Identifies niche keywords for targeted marketing.
• Listing Analysis: Grades and offers improvement tips for listings.
• Market Trends: Tracks current market demands and shopper interests.
• Price Range Insights: Shows pricing strategies across different market segments.
• Shop Comparison: Analyzes and compares with competitor shops.
• SEO Optimization: Guides on optimizing listings for better ranking.
• Community Support: Offers access to a network of fellow sellers.

Pricing

Marmalead’s pricing, at $19/month or $15.83/month annually, positions it as a premium choice among Etsy keyword tools.

With its 14-day free trial, you can explore without a search limit, ensuring it’s the right fit for your shop.

This investment in your Etsy success offers detailed keyword insights and community support, making it worth every penny for serious sellers.

6. Product Flint

When I started on Etsy, standing out was a challenge, but if only I had Product Flint back then, I might not have torn my hair out quite so much.

It’s an all-in-one platform, offering AI-driven tools crucial for any Etsy seller and a capable tool overall.

The Etsy Keyword Finder is a standout feature, enabling precise keyword searches and research to enhance search ranking.

The Shop Analyzer and Listing Explorer provide invaluable insights into competitors and market trends.

What makes Product Flint particularly effective is its ability to craft SEO-optimized listings and ads, ensuring your products catch the eye of potential customers.

With plans starting at $4.99/month, it’s an affordable solution for both new and experienced sellers looking to boost their Etsy presence.

Key Features:

• AI-Driven Tools: Enhances listing quality and engagement.
• Keyword Finder: Identifies high-impact searched keywords.
• Shop Analyzer: Reveals competitors’ strategies and successes.
• Listing Explorer: Uncovers hidden stats of Etsy listings.
• Tag Generator: Creates relevant and popular Etsy tags.
• Tag Extractor: Extracts keywords from competitors’ listings.
• Title Generator: Crafts captivating, SEO-optimized listing titles.
• Etsy Insights: Provides statistics of top Etsy sellers.
• Trending Keywords: Keeps you updated on current Etsy trends.

Pricing:

Product Flint’s pricing is a steal for the value it offers. Starting with a free plan, it’s an ideal Etsy SEO tool for beginners.

For just $4.99/month, you can access deeper insights into your shop’s data, and at $9.99/month, established sellers can scale their business.

Plus, save up to 40% with yearly billing, making it a cost-effective way to manage Etsy fees and boost sales.

7. Everbee

When I first heard about Everbee, I was intrigued by its promise to help Etsy sellers spot best-selling products and estimate sales.

Its Chrome extension, which overlays on Etsy, provides valuable insights like estimated sales, revenue, and listing tags.

This feature alone has been a game-changer for me, allowing me to analyze listings and keywords directly on Etsy with ease.

However, Everbee isn’t without its drawbacks. The free Hobby Plan, offering only 20 searches per month, is quite limiting, especially for those deep-diving into keyword research.

This makes the Growth Plan almost a necessity for serious sellers, which can be a steep price considering the set of features offered.

Additionally, the lack of listing optimization and top seller lists means Everbee might not be the comprehensive SEO tool some Etsy sellers are looking for to increase their Etsy sales.

In summary, while Everbee’s Chrome extension and sales estimation are standout features, its limitations, and pricing structure might not make it the best fit for every Etsy seller, especially those needing more comprehensive SEO tools and Etsy algorithm insights.

Everbee’s email marketing service is a powerful addition to your arsenal of Etsy tools.

Designed for ease, it allows Etsy store owners to automate sales boosts and maintain consistent communication with customers while they’re browsing Etsy.

This service helps in promoting new products, securing repeat sales, and increasing reviews, ensuring your Etsy store remains top-of-mind. By leveraging this tool, you can expect a noticeable uptick in sales and customer engagement.

Key Features:

• Chrome Extension: Integrates directly with Etsy for real-time analysis.
• Sales Estimation: Offers estimated sales data for Etsy products.
• Revenue Analytics: Provides insights into potential revenue of listings.
• Tag Analytics: Analyzes and suggests effective listing tags.
• Product Research: Identifies trending and in-demand Etsy products.
• Time-Saving: Streamlines product research and market analysis.
• Best-Seller Identification: Helps create popular products in your niche.
• Email Automation: Boosts sales, and engages customers effortlessly.
• Shop Connectivity: Links with your Etsy shop for tailored data.

Pricing

Everbee’s pricing offers a versatile range for every Etsy seller. With the free Hobby plan, you get a taste of its product analysis and similar keyword features, ideal for basic Etsy listing and ad optimization.

For more in-depth research, the $29.99/month Growth plan expands your capability with unlimited keyword searches, as well as daily rankings of product listings for specific Etsy keywords.

The $99.99/month Business plan removes all limits and is primarily targeted towards businesses and large teams, offering unlimited potential to maximize your Etsy listing’s potential.

What Are The Key Etsy SEO Best Practices?

Understanding the key Etsy SEO best practices is a game changer for sellers looking to stand out.

The cornerstone of a successful strategy lies in mastering search engine optimization, tailored specifically for Etsy shoppers.

A key aspect involves selecting the best Etsy keyword tools. These tools are not just about finding popular terms; they’re about uncovering what resonates with your audience.

Where many falter, is in underestimating the power of a nuanced, targeted SEO tool that aligns with Etsy’s unique marketplace dynamics.

As for the future, expect to see a surge in AI-driven SEO strategies, making the process more intuitive and results more impactful, both on Etsy and in e-commerce at large.

It’s an exciting time ahead, with trends suggesting a shift towards more personalized, user-centric search experiences beyond 2025.

Conclusion

Wrapping up, the right Etsy SEO tools are crucial for boosting your shop’s visibility and profits.

Tools like Etsy keyword research tools help you target the most searched keywords, directly impacting your sales.

From my experience, using these tools effectively can turn a struggling shop into a profitable one. They’re not just fancy add-ons; they’re essentials for anyone serious about making money on Etsy.

As we look beyond 2025, staying on top of SEO trends will be key to keeping your shop ahead of the curve. Trust me, investing time in these tools pays off.